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Rainbow Grocery Choosing CleanPowerSF for 100 Percent Renewable Electricity
The local, worker-owned cooperative is the largest grocery store to opt-up to CleanPowerSF’s SuperGreen service.
Posted Date: 4/11/2019 10:00 AM
San Francisco, CA — The San Francisco Public Utilities Commission today announced that Rainbow Grocery has joined CleanPowerSF, the City’s community choice energy program. A worker-owned cooperative in the Mission District, Rainbow Grocery is the largest grocery store to opt up to SuperGreen, CleanPowerSF’s 100 percent renewable energy option.
“We’re thrilled Rainbow Grocery has elected to upgrade to our SuperGreen service,” said SFPUC General Manager Harlan L. Kelly, Jr. “Rainbow Grocery is a sustainability leader and  a great example for other businesses in San Francisco interested in reducing their environmental impact.”
“From our solar installation and native plant garden to energy efficient coolers and special recycling programs, Rainbow Grocery is dedicated to incorporating sustainability into our daily business operations,” said Rainbow Grocery worker Rich Behrens. “Signing up for CleanPowerSF’s 100 percent SuperGreen service was simple and easily furthered our store’s mission.”
CleanPowerSF launched in 2016 with a mission to provide San Francisco residents and businesses with the choice of having their electricity supplied from clean, renewable sources at a competitive price. More than 110,000 customers are currently enrolled in the program, which is underoing largest enrollment period this month. Following the rollout—the last major enrollment of the program—CleanPowerSF will serve a projected 360,000 customers. 
CleanPowerSF offers two choices for cleaner energy. The Green service program is currently 48 percent renewable, and the SuperGreen service is 100 percent renewable.
As a CleanPowerSF SuperGreen customer, Rainbow Grocery will source 100 percent renewable electricity—generated primarily from California-based wind and solar projects—for its location at 13th and Folsom Streets in the Mission District. Founded in 1975, Rainbow Grocery focuses on providing a wide selection of organic and locally sourced products at the most affordable price. Rainbow Grocery is also a certified Green Business.
The SFPUC has been providing San Franciscans with 100 percent greenhouse gas-free hydroelectric energy for the past 100 years from the Hetch Hetchy Power System. CleanPowerSF is run by the same clean energy experts. Following this month’s enrollment, CleanPowerSF and Hetchy Hetchy Power will generate nearly 80 percent of the electricity demand in San Francisco.
About the San Francisco Public Utilities Commission
The San Francisco Public Utilities Commission (SFPUC) is a department of the City and County of San Francisco. It delivers drinking water to 2.7 million people in the San Francisco Bay Area, collects and treats wastewater for the City and County of San Francisco, and generates clean power for municipal buildings, residents, and businesses. The SFPUC’s mission is to provide customers with high quality, efficient and reliable water, power, and sewer services in a manner that values environmental and community interests and sustains the resources entrusted to our care. Learn more at
About Rainbow Grocery
Established in 1975, Rainbow Grocery is a local, independent grocery store and a worker-owned cooperative, putting ideals of sustainable living into practice. Learn more at