This summer the SFPUC joined water agencies throughout the Bay Area to unveil a regional public education campaign aimed at reminding residents and businesses to curb water use this summer and fall. The “Water Saving Hero” campaign features ordinary people adopting simple water conservation practices in their everyday lives, and has blanketed radio airwaves, billboards, transit stations, buses, trains and websites throughout the region.

"Water Saving Heroes" are now featured in three new public service announcements airing on cable television in San Francisco and throughout the SFPUC wholesale area in San Mateo, Santa Clara and Alameda counties.

The “Water Saving Hero” campaign comes as California faces its first statewide drought in 16 years and amidst growing concerns about the future of water supplies from the Delta and other sources. The effort also features a new website http://watersavinghero.com, where Bay Area residents can link directly to their local water agency’s conservation tips and cash rebate information.

Water Saving Hero: Brushing

Water Saving Hero: Laundry

Water Saving Hero: Watering Lawn